Nowadays, online retail is a big piece of the pie that most companies want to excel at. A recent report from the Chamber of Commerce said that, in comparison with the same period last year, there is currently an increase in eCommerce sales of 74.3%. And report from Statista says that ecommerce sales will grow … Read more
Your web-design is a significant determinant on the user experience and the conversion rate. According to a study by Google, the first impression a visitor gets once they land on the site determines how long they are going to stay on the site. If the first impression is unpleasant, it takes less than a couple of … Read more
When setting out to create a successful website, you should always be mindful of user engagement. But what does that mean, exactly? When visitors land on your site, you want them to read your content, interact with your forms, and click-through on your calls-to-action. That’s essentially user engagement in action, but this term goes much … Read more
Be honest: Is that Web design as attractive as it was five years ago? Here are key signs it might be time to rebuild. You’ve probably received a decent number of compliments on your website over the years. To be sure, it’s a pretty good one and it’s has served you well. In this post, … Read more
There is no shortage of articles on the internet that will tell you how to drive traffic to your website. You can invest in online advertising, search engine optimisation, influencer marketing, brand building, or one of the other hundreds of traffic generation strategies out there. Getting traffic isn’t the end-all to digital marketing, though. You still need … Read more
Launching a website is only half the battle. Now, find out how to get it right. So you finally got around to building a website, but now you’re wondering why it’s not driving the results you’d hoped for. Could it be because you’re falling into one of the four big traps business owners often overlook? … Read more
Improve your website and Consider how your customers are making their decisions. To be a successful company, you need to be able to answer two questions: Why now? And why you? What’s more, you need to appeal to all types of decision makers when answering those questions, and, typically, you need to communicate the answer with something … Read more
Check out five low-cost ways to boost your traffic and visibility on the Web. One of the most perplexing problems when it comes to starting a business: no matter the industry is: how do you get people to visit your new site? Even when you have trendy graphics and great content, you suddenly enter a … Read more
“If it ain’t broke, don’t fix it.” I’m not sure who offered that advice but clearly, they weren’t talking about your website. Spoiler alert: At the rate consumer habits and technology evolve, relying on the same website you designed many moons ago isn’t going to get you the results you need. That shouldn’t come as … Read more
First impressions are everything. You probably spent a lot of time and effort in designing the perfect website to promote your business. But once it grows, what worked when you started might not reflect your business today. Your website is typically the first stop your potential customers take to get an insight into your business … Read more
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