What are the Top Digital Marketing Trends for 2023?
As customers become more discerning about the products and services they buy, there’s also a global cost of living crisis that brands will need to plan for in 2023. That…
Conversion Funnel Basics – Improving Website Conversions
A conversion funnel, also known as a sales or marketing funnel, describes the process you create to attract potential buyers to your website and guide them to take some desired…
Bizarre Programming Languages, Vol. 1
(Disclaimer: analogies will be used so bare with me) Some people say learning to program is hard, tedious and excruciating. It’s like learning a new language, just to talk to a machine…
5 Reasons Why Landing Pages Are a Must-Have Element of Any Marketing Strategy
Create a strong starting point for potential conversion. I have designed, published, and tested thousands of landing pages through my years in marketing and web design. All this time, work, and effort resulted…
Why A Fluid UX Design Is Essential To Your Website Prosperity
Short for user experience, UX design is all about ensuring that your website visitors have a pleasant, intuitive, and smooth interaction with your website. You’re ready to rebuild or update…
Most SMEs Don’t Survive Ransomware Attacks. What to Do in the Aftermath to Soften the Blow
New research from CyberCatch, a London-based cybersecurity platform provider, shows that 75 percent of small- and midsize businesses would be forced to close shop if a bad actor demanded a…
Why Your Website Doesn’t Work, and What to Do About It
The problem isn’t tech; it’s communication. Most people understand the power of the Internet and what it means as a growth tool for their business. So why, despite so many…
Why Your Lack of Conversion funnels Is Killing Your Growth
Attracting and converting customers is an art that not all businesses are good at. Like black and white, it’s easy to differentiate the successful from the unsuccessful. One has a…
Bespoke vs templated websites: Pros and cons.
For the past 3 years, we have consistently positioned clients as standout leaders in their industries, whilst giving their marketing teams the flexibility to take the business to the next…
10 signs you probably need a new website
So you have a website – welcome to the Internet! But how happy are you with it, really? Your customers’ habits are evolving quickly and new technologies take the Internet…