Be honest: Is that Web design as attractive as it was five years ago? Here are key signs it might be time to rebuild.
You’ve probably received a decent number of compliments on your website over the years. To be sure, it’s a pretty good one and it’s has served you well. In this post, I’ll list five conditions that almost always necessitate building a new site.
You acquire a new–and sexier–domain.
This one is a no-brainer. What better way to announce the new site than redesigning it? Related to this, what if your company is launching a new product? However, if you do what to change a domain, make sure you fully own the first one as to re-direct the traffic from anyone who doesn’t sent get the message.
Your current site can only host so many pages.
Far too many people think of websites and content management systems as one in the same. They’re not. Static websites resemble brochures; like Wix or SquareSpace, they aren’t designed to enable users to easily add content. On the other hand, CMSs were conceived with nearly unlimited capacity for content of all types: videos, podcasts, and text. For many reasons, SEO favours sites with many pages over sites with very few. Think about it.
Your current site appears long in the tooth.
A theme or design from 2006 might look a bit dated now. After all, the Web has changed a great deal over that time. It’s folly to assume that Web design has remained static. I wrote a few months ago that decision makers have a huge impact on current design trends. If your site is image-challenged, or content poor, it may be time to consider redesigning it.
Your current site isn’t mobile-friendly.
Hub Spot market research states that “Mobile now accounts for 42% of global Internet traffic, and it’s scaling faster than the desktop did.” It doesn’t take a sorcerer to see what’s coming. Yes, there are WordPress plug-ins that effectively simulate a mobile site. That’s a bit like getting a little bit pregnant. Why not embrace mobile completely and get a responsive theme?
The performance of your current site is suffering.
Your website may have held its own for more than three years. However, It may be holding you back and costing you more money in the long term. As you have to constantly hire developers and coders to expand the perimeters of your static website to accommodate new content. It may not be able to host the pages you want or the the new usability features that most users demand today.
Websites age over time–some better than others. Think about how your site looks relative to your competition. Are you really putting your best foot forward?
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