As customers become more discerning about the products and services they buy, there’s also a global cost of living crisis that brands will need to plan for in 2023. That means it’s more important for brands to be transparent and think about their messaging and research or tweak their strategy in the coming year. It also means … Read more
(Disclaimer: analogies will be used so bare with me) Some people say learning to program is hard, tedious and excruciating. It’s like learning a new language, just to talk to a machine which needs to be told in very specific commands what to do and execute. For some reason, a group of people seem to think that … Read more
Attracting and converting customers is an art that not all businesses are good at. Like black and white, it’s easy to differentiate the successful from the unsuccessful. One has a firm digital marketing strategy that is carefully refined to hit gold, while the other plays the lottery by aimlessly investing in trendy marketing methods that … Read more
For the past 3 years, we have consistently positioned clients as standout leaders in their industries, whilst giving their marketing teams the flexibility to take the business to the next level. We believe this cannot be done by looking the same as everyone else, with rigid websites made from ‘off the shelf’ templates that don’t … Read more
So you have a website – welcome to the Internet! But how happy are you with it, really? Your customers’ habits are evolving quickly and new technologies take the Internet by storm. Your bare presence online is the first step but keeping up with the new is just as important. With billions of sites on the … Read more
“Should I publish my content on LinkedIn? Or on my own website?” This is a common question we receive from our clients. While the question may seem like a simple black and white, there is actually some nuance in the answer. LinkedIn is a pivotal part of your thought leadership strategy and it is important … Read more
Your website is the core anchor for your digital marketing efforts. Designing a great website user experience requires understanding the problems different visitors have to solve. In today’s marketing landscape, your website has become a more powerful tool than ever. Your website is a 24/7 salesman, and as such, it has the potential to be … Read more
After the past 18 months of economic uncertainty, it seems an odd time for unemployment rates to fall to record lows. Nevertheless, we have witnessed a significant downward shift in the availability of candidates since mid-July, with the number of job seekers applying for roles appearing to decrease almost daily. There was an estimated 953,000 vacancies … Read more
If you have a website that isn’t generating enough leads, you’re probably feeling the frustration that comes with disappointing site performance. Your sales team doesn’t close enough deals, and you’re missing all of your website goals. You try everything you can think of to turn performance around, and nothing works. What now? A lot of … Read more
If you have an online business or storefront, increasing conversions is one of the main goals of your website. But what if you find yourself Googling, “my website doesn’t convert”? This is a legitimate question for business owners, and the answer can make or break your website. If you’re looking for an answer as to why your … Read more
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