As customers become more discerning about the products and services they buy, there’s also a global cost of living crisis that brands will need to plan for in 2023. That means it’s more important for brands to be transparent and think about their messaging and research or tweak their strategy in the coming year. It also means … Read more
A conversion funnel, also known as a sales or marketing funnel, describes the process you create to attract potential buyers to your website and guide them to take some desired action. The actions can range from signing up for your email list to buying your products and services. Creating an effective conversion funnel is the foundation … Read more
Create a strong starting point for potential conversion. I have designed, published, and tested thousands of landing pages through my years in marketing and web design. All this time, work, and effort resulted in discovering the main reasons why you should have landing pages for your business’s site. If you aren’t using landing pages, now is a good time … Read more
The problem isn’t tech; it’s communication. Most people understand the power of the Internet and what it means as a growth tool for their business. So why, despite so many knowing what an advantage a great Internet presence can be, are so many Websites terrible? Across every industry, in businesses of all sizes, there’s this one piece … Read more
So you have a website – welcome to the Internet! But how happy are you with it, really? Your customers’ habits are evolving quickly and new technologies take the Internet by storm. Your bare presence online is the first step but keeping up with the new is just as important. With billions of sites on the … Read more
“Should I publish my content on LinkedIn? Or on my own website?” This is a common question we receive from our clients. While the question may seem like a simple black and white, there is actually some nuance in the answer. LinkedIn is a pivotal part of your thought leadership strategy and it is important … Read more
Your website is the core anchor for your digital marketing efforts. Designing a great website user experience requires understanding the problems different visitors have to solve. In today’s marketing landscape, your website has become a more powerful tool than ever. Your website is a 24/7 salesman, and as such, it has the potential to be … Read more
If you have a website that isn’t generating enough leads, you’re probably feeling the frustration that comes with disappointing site performance. Your sales team doesn’t close enough deals, and you’re missing all of your website goals. You try everything you can think of to turn performance around, and nothing works. What now? A lot of … Read more
If you have an online business or storefront, increasing conversions is one of the main goals of your website. But what if you find yourself Googling, “my website doesn’t convert”? This is a legitimate question for business owners, and the answer can make or break your website. If you’re looking for an answer as to why your … Read more
It’s a question we get asked all the time ‘What’s wrong with Wix?’ Well…… nothing, if your a small start-up hair salon or builder looking to have an online brochure of your work. But the biggest issue for any growing business is…….. You don’t own your website, Wix does. (More about that Later) Sure, it’s … Read more
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