As customers become more discerning about the products and services they buy, there’s also a global cost of living crisis that brands will need to plan for in 2023. That means it’s more important for brands to be transparent and think about their messaging and research or tweak their strategy in the coming year. It also means … Read more
New research from CyberCatch, a London-based cybersecurity platform provider, shows that 75 percent of small- and midsize businesses would be forced to close shop if a bad actor demanded a ransom not to infect their systems with malware. The survey of 1,200 small- to midsize businesses in The UK was conducted by Momentive, a market insights company, on behalf … Read more
Your website is the core anchor for your digital marketing efforts. Designing a great website user experience requires understanding the problems different visitors have to solve. In today’s marketing landscape, your website has become a more powerful tool than ever. Your website is a 24/7 salesman, and as such, it has the potential to be … Read more
If you have an online business or storefront, increasing conversions is one of the main goals of your website. But what if you find yourself Googling, “my website doesn’t convert”? This is a legitimate question for business owners, and the answer can make or break your website. If you’re looking for an answer as to why your … Read more
It’s a question we get asked all the time ‘What’s wrong with Wix?’ Well…… nothing, if your a small start-up hair salon or builder looking to have an online brochure of your work. But the biggest issue for any growing business is…….. You don’t own your website, Wix does. (More about that Later) Sure, it’s … Read more
The tech field is rife with peculiar terms and buzzwords which, to the untrained ear, can be extremely baffling. Web development is no exception, and if you want to know exactly what your nerds are talking about, you need to be familiar with the industry lingo. From Java to JavaScript, frontend to backend and apps … Read more
In our content review process this year I’m looking over all the previous assets to determine current value and alignment with our content strategy. So much has changed in digital marketing since the beginning of 2021. We added to our list of must haves in 2021 and we’re back to add even more that you should, … Read more
Ask a marketer or business owner what they’d like most in the world, and they’ll probably tell you “more customers.” What often comes after customers on a business’ wish list? More traffic to their site. There are many ways you can increase traffic on your website, and in today’s post, we’re going to look at … Read more
Your web-design is a significant determinant on the user experience and the conversion rate. According to a study by Google, the first impression a visitor gets once they land on the site determines how long they are going to stay on the site. If the first impression is unpleasant, it takes less than a couple of … Read more
When setting out to create a successful website, you should always be mindful of user engagement. But what does that mean, exactly? When visitors land on your site, you want them to read your content, interact with your forms, and click-through on your calls-to-action. That’s essentially user engagement in action, but this term goes much … Read more
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