A conversion funnel, also known as a sales or marketing funnel, describes the process you create to attract potential buyers to your website and guide them to take some desired action. The actions can range from signing up for your email list to buying your products and services. Creating an effective conversion funnel is the foundation … Read more
Create a strong starting point for potential conversion. I have designed, published, and tested thousands of landing pages through my years in marketing and web design. All this time, work, and effort resulted in discovering the main reasons why you should have landing pages for your business’s site. If you aren’t using landing pages, now is a good time … Read more
Short for user experience, UX design is all about ensuring that your website visitors have a pleasant, intuitive, and smooth interaction with your website. You’re ready to rebuild or update your company’s website, and maybe you have some design ideas or you’ve seen some features you want to incorporate. Before you do anything, it’s important … Read more
The problem isn’t tech; it’s communication. Most people understand the power of the Internet and what it means as a growth tool for their business. So why, despite so many knowing what an advantage a great Internet presence can be, are so many Websites terrible? Across every industry, in businesses of all sizes, there’s this one piece … Read more
Attracting and converting customers is an art that not all businesses are good at. Like black and white, it’s easy to differentiate the successful from the unsuccessful. One has a firm digital marketing strategy that is carefully refined to hit gold, while the other plays the lottery by aimlessly investing in trendy marketing methods that … Read more
For the past 3 years, we have consistently positioned clients as standout leaders in their industries, whilst giving their marketing teams the flexibility to take the business to the next level. We believe this cannot be done by looking the same as everyone else, with rigid websites made from ‘off the shelf’ templates that don’t … Read more
So you have a website – welcome to the Internet! But how happy are you with it, really? Your customers’ habits are evolving quickly and new technologies take the Internet by storm. Your bare presence online is the first step but keeping up with the new is just as important. With billions of sites on the … Read more
First, the do’s A well-designed website is a valuable investment that will generate revenue for your business—but 68% of people say they won’t explore a site if they find it unattractive. If your website hasn’t been updated in a while, your web design could unintentionally be hurting your business by turning people away at the door. If … Read more
Every year we make resolutions, perhaps to join the gym, visit a new country, or learn a new language… but what about resolutions for our business? Once we’ve eaten our body weight in roast potatoes and Toblerone’s, many of us – business owners included – start to think about our goals and ambitions for the … Read more
Your website is the core anchor for your digital marketing efforts. Designing a great website user experience requires understanding the problems different visitors have to solve. In today’s marketing landscape, your website has become a more powerful tool than ever. Your website is a 24/7 salesman, and as such, it has the potential to be … Read more
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