A conversion funnel, also known as a sales or marketing funnel, describes the process you create to attract potential buyers to your website and guide them to take some desired action. The actions can range from signing up for your email list to buying your products and services. Creating an effective conversion funnel is the foundation … Read more
Create a strong starting point for potential conversion. I have designed, published, and tested thousands of landing pages through my years in marketing and web design. All this time, work, and effort resulted in discovering the main reasons why you should have landing pages for your business’s site. If you aren’t using landing pages, now is a good time … Read more
New research from CyberCatch, a London-based cybersecurity platform provider, shows that 75 percent of small- and midsize businesses would be forced to close shop if a bad actor demanded a ransom not to infect their systems with malware. The survey of 1,200 small- to midsize businesses in The UK was conducted by Momentive, a market insights company, on behalf … Read more
The problem isn’t tech; it’s communication. Most people understand the power of the Internet and what it means as a growth tool for their business. So why, despite so many knowing what an advantage a great Internet presence can be, are so many Websites terrible? Across every industry, in businesses of all sizes, there’s this one piece … Read more
First, the do’s A well-designed website is a valuable investment that will generate revenue for your business—but 68% of people say they won’t explore a site if they find it unattractive. If your website hasn’t been updated in a while, your web design could unintentionally be hurting your business by turning people away at the door. If … Read more
“Should I publish my content on LinkedIn? Or on my own website?” This is a common question we receive from our clients. While the question may seem like a simple black and white, there is actually some nuance in the answer. LinkedIn is a pivotal part of your thought leadership strategy and it is important … Read more
Your website is the core anchor for your digital marketing efforts. Designing a great website user experience requires understanding the problems different visitors have to solve. In today’s marketing landscape, your website has become a more powerful tool than ever. Your website is a 24/7 salesman, and as such, it has the potential to be … Read more
Just as some businesses explode from November to New Year’s as consumers purchase gifts and other holiday items, other businesses slow down, particularly in the B2B space as offices empty out. Holidays can have great effect on whether business is slow, so it’s important to measure business performance during these times vs. similar time periods … Read more
If you have a website that isn’t generating enough leads, you’re probably feeling the frustration that comes with disappointing site performance. Your sales team doesn’t close enough deals, and you’re missing all of your website goals. You try everything you can think of to turn performance around, and nothing works. What now? A lot of … Read more
If you have an online business or storefront, increasing conversions is one of the main goals of your website. But what if you find yourself Googling, “my website doesn’t convert”? This is a legitimate question for business owners, and the answer can make or break your website. If you’re looking for an answer as to why your … Read more
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