5 Reasons Why Landing Pages Are a Must-Have Element of Any Marketing Strategy

Create a strong starting point for potential conversion. I have designed, published, and tested thousands of landing pages through my years in marketing and web design. All this time, work, and effort resulted in discovering the main reasons why you should have landing pages for your business’s site. If you aren’t using landing pages, now is a good time … Read more

Most SMEs Don’t Survive Ransomware Attacks. What to Do in the Aftermath to Soften the Blow

New research from CyberCatch, a London-based cybersecurity platform provider, shows that 75 percent of small- and midsize businesses would be forced to close shop if a bad actor demanded a ransom not to infect their systems with malware. The survey of 1,200 small- to midsize businesses in The UK was conducted by Momentive, a market insights company​, on behalf … Read more

The Do’s and Don’ts of Web Design

First, the do’s A well-designed website is a valuable investment that will generate revenue for your business—but 68% of people say they won’t explore a site if they find it unattractive. If your website hasn’t been updated in a while, your web design could unintentionally be hurting your business by turning people away at the door. If … Read more

10 Ways To Drastically Improve Your Website’s User Experience and Convert More Visitors

Your website is the core anchor for your digital marketing efforts. Designing a great website user experience requires understanding the problems different visitors have to solve. In today’s marketing landscape, your website has become a more powerful tool than ever. Your website is a 24/7 salesman, and as such, it has the potential to be … Read more

The Weird Pre-Christmas Run-up Is A Great Opportunity To Evaluate The Power Of Your Digital Presence.

Just as some businesses explode from November to New Year’s as consumers purchase gifts and other holiday items, other businesses slow down, particularly in the B2B space as offices empty out. Holidays can have great effect on whether business is slow, so it’s important to measure business performance during these times vs. similar time periods … Read more

How to Generate More Leads From Your Website

If you have a website that isn’t generating enough leads, you’re probably feeling the frustration that comes with disappointing site performance. Your sales team doesn’t close enough deals, and you’re missing all of your website goals. You try everything you can think of to turn performance around, and nothing works. What now? A lot of … Read more

‘My Website Doesn’t Convert’ – 6 Reasons why your website isn’t winning business.

If you have an online business or storefront, increasing conversions is one of the main goals of your website. But what if you find yourself Googling, “my website doesn’t convert”? This is a legitimate question for business owners, and the answer can make or break your website. If you’re looking for an answer as to why your … Read more

Why You Shouldn’t Use Wix for Your Business Website

It’s a question we get asked all the time ‘What’s wrong with Wix?’ Well…… nothing, if your a small start-up hair salon or builder looking to have an online brochure of your work. But the biggest issue for any growing business is…….. You don’t own your website, Wix does. (More about that Later) Sure, it’s … Read more

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