It’s a question we get asked all the time ‘What’s wrong with Wix?’ Well…… nothing, if your a small start-up hair salon or builder looking to have an online brochure of your work. But the biggest issue for any growing business is…….. You don’t own your website, Wix does. (More about that Later) Sure, it’s … Read more
What is a user journey? A user journey is a step by step map, usually in the form of a flow chart, of how a customer will navigate your website to achieve their goals. These are used to analyse how customers currently use your website and identify how they could use it in the future. … Read more
Ask a marketer or business owner what they’d like most in the world, and they’ll probably tell you “more customers.” What often comes after customers on a business’ wish list? More traffic to their site. There are many ways you can increase traffic on your website, and in today’s post, we’re going to look at … Read more
Your web-design is a significant determinant on the user experience and the conversion rate. According to a study by Google, the first impression a visitor gets once they land on the site determines how long they are going to stay on the site. If the first impression is unpleasant, it takes less than a couple of … Read more
When setting out to create a successful website, you should always be mindful of user engagement. But what does that mean, exactly? When visitors land on your site, you want them to read your content, interact with your forms, and click-through on your calls-to-action. That’s essentially user engagement in action, but this term goes much … Read more
Your website is a living, breathing entity on the internet. Every update you make to your website once it is “live” on the internet plays a part in its interaction with visitors, customers, and the powerful search engines. However, a static website without updates of any kind may be viewed by search engines as a … Read more
A solid online presence can help a company develop by the visibility and improving contact with potential and current customers, but what good are a fancy website and a lot of online activity if there isn’t a well-thought-out plan behind it? Without reliable and up-to-date research, how can you build a strategy? This is where … Read more
There is no shortage of articles on the internet that will tell you how to drive traffic to your website. You can invest in online advertising, search engine optimisation, influencer marketing, brand building, or one of the other hundreds of traffic generation strategies out there. Getting traffic isn’t the end-all to digital marketing, though. You still need … Read more
Check out five low-cost ways to boost your traffic and visibility on the Web. One of the most perplexing problems when it comes to starting a business: no matter the industry is: how do you get people to visit your new site? Even when you have trendy graphics and great content, you suddenly enter a … Read more
“If it ain’t broke, don’t fix it.” I’m not sure who offered that advice but clearly, they weren’t talking about your website. Spoiler alert: At the rate consumer habits and technology evolve, relying on the same website you designed many moons ago isn’t going to get you the results you need. That shouldn’t come as … Read more
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