Why Your Website Is Slow and How to Fix It

Website speed optimisation starts way before you have an actual website. In 2021, site speed optimisation is a must if you want to build a successful online business. The reason is that site speed affects search engine optimisation (SEO), user experience, bounce rates, and, most importantly, conversion rates. However, a recent study suggests that the average time it takes to fully … Read more

5 Tricks From the Social Media Playbook That Will Make Your Website Stand Out

Your digital strategy should inspire engagement and action. The purpose of any website comes down to two factors: engaging a person and getting that person to take action. You must create sufficient interest with visitors for them to stay on your page. Failure to engage and get users to take action renders your website purposeless. … Read more

10 Engagement Metrics You Should Be Tracking

Whether you have a website, application, or piece of online media, you need to see if visitors are engaged with your digital brand. This article outlines 10 engagement metrics you should be tracking. If you’re looking for a starting point for developing engagement metrics, then this list is for you. (First, you need a Google Analytics account. … Read more

Is SEO Important for Every Business?

Does SEO matter for every business, or do only a select few need it? Do you really need to invest in search engine optimisation, or can you get by without it? If you’re asking questions like these, you’re in the right place. As experts in the field of SEO, or search engine optimisation, we know that … Read more

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