Website speed optimisation starts way before you have an actual website. In 2021, site speed optimisation is a must if you want to build a successful online business. The reason is that site speed affects search engine optimisation (SEO), user experience, bounce rates, and, most importantly, conversion rates. However, a recent study suggests that the average time it takes to fully … Read more
Your digital strategy should inspire engagement and action. The purpose of any website comes down to two factors: engaging a person and getting that person to take action. You must create sufficient interest with visitors for them to stay on your page. Failure to engage and get users to take action renders your website purposeless. … Read more
Sales copy matters more than you might think. It’s important to supplement your text with images and video, but words on the page have a powerful impact on what consumers do. A photograph of a smartphone doesn’t tell you its specs. A video about a running shoes can’t attract search traffic without intriguing copy to … Read more
First impressions are everything. You probably spent a lot of time and effort in designing the perfect website to promote your business. But once it grows, what worked when you started might not reflect your business today. Your website is typically the first stop your potential customers take to get an insight into your business … Read more
If visitors come to your site and quickly leave, then you have a high bounce rate. Here’s why they might be leaving and how to reduce your bounce rate. Does Your Site Have a High Bounce Rate? One of the largest goals of any digital brand is to get people to visit their site and … Read more
Whether you have a website, application, or piece of online media, you need to see if visitors are engaged with your digital brand. This article outlines 10 engagement metrics you should be tracking. If you’re looking for a starting point for developing engagement metrics, then this list is for you. (First, you need a Google Analytics account. … Read more
Does SEO matter for every business, or do only a select few need it? Do you really need to invest in search engine optimisation, or can you get by without it? If you’re asking questions like these, you’re in the right place. As experts in the field of SEO, or search engine optimisation, we know that … Read more
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