Your website is a living, breathing entity on the internet. Every update you make to your website once it is “live” on the internet plays a part in its interaction with visitors, customers, and the powerful search engines. However, a static website without updates of any kind may be viewed by search engines as a … Read more
A solid online presence can help a company develop by the visibility and improving contact with potential and current customers, but what good are a fancy website and a lot of online activity if there isn’t a well-thought-out plan behind it? Without reliable and up-to-date research, how can you build a strategy? This is where … Read more
There is no shortage of articles on the internet that will tell you how to drive traffic to your website. You can invest in online advertising, search engine optimisation, influencer marketing, brand building, or one of the other hundreds of traffic generation strategies out there. Getting traffic isn’t the end-all to digital marketing, though. You still need … Read more
Website speed optimisation starts way before you have an actual website. In 2021, site speed optimisation is a must if you want to build a successful online business. The reason is that site speed affects search engine optimisation (SEO), user experience, bounce rates, and, most importantly, conversion rates. However, a recent study suggests that the average time it takes to fully … Read more
Your digital strategy should inspire engagement and action. The purpose of any website comes down to two factors: engaging a person and getting that person to take action. You must create sufficient interest with visitors for them to stay on your page. Failure to engage and get users to take action renders your website purposeless. … Read more
First impressions are everything. You probably spent a lot of time and effort in designing the perfect website to promote your business. But once it grows, what worked when you started might not reflect your business today. Your website is typically the first stop your potential customers take to get an insight into your business … Read more
Securing your website by purchasing and installing an SSL certificate in your hosting server is a great way to secure your website. SSL helps secure your site by encrypting all your visitor’s data. This means nobody can listen to conversations, track activities or steal information. Any page that contains a login or has a contact form needs to … Read more
If visitors come to your site and quickly leave, then you have a high bounce rate. Here’s why they might be leaving and how to reduce your bounce rate. Does Your Site Have a High Bounce Rate? One of the largest goals of any digital brand is to get people to visit their site and … Read more
Whether you have a website, application, or piece of online media, you need to see if visitors are engaged with your digital brand. This article outlines 10 engagement metrics you should be tracking. If you’re looking for a starting point for developing engagement metrics, then this list is for you. (First, you need a Google Analytics account. … Read more
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