There is no shortage of articles on the internet that will tell you how to drive traffic to your website. You can invest in online advertising, search engine optimisation, influencer marketing, brand building, or one of the other hundreds of traffic generation strategies out there. Getting traffic isn’t the end-all to digital marketing, though. You still need … Read more
Launching a website is only half the battle. Now, find out how to get it right. So you finally got around to building a website, but now you’re wondering why it’s not driving the results you’d hoped for. Could it be because you’re falling into one of the four big traps business owners often overlook? … Read more
“If it ain’t broke, don’t fix it.” I’m not sure who offered that advice but clearly, they weren’t talking about your website. Spoiler alert: At the rate consumer habits and technology evolve, relying on the same website you designed many moons ago isn’t going to get you the results you need. That shouldn’t come as … Read more
Blogging is more important than ever for your business. It has evolved from the days when only individuals had a blog and used them as a place to express their strong opinions. Today, brands use blogs to grow their businesses and expand their reach. Business websites that use blogs get 67% more leads than those … Read more
Website speed optimisation starts way before you have an actual website. In 2021, site speed optimisation is a must if you want to build a successful online business. The reason is that site speed affects search engine optimisation (SEO), user experience, bounce rates, and, most importantly, conversion rates. However, a recent study suggests that the average time it takes to fully … Read more
First impressions are everything. You probably spent a lot of time and effort in designing the perfect website to promote your business. But once it grows, what worked when you started might not reflect your business today. Your website is typically the first stop your potential customers take to get an insight into your business … Read more
Developing a high-end website can be challenging, especially with the level of competition out there. As a website design and development agency, we know a thing or two about building high quality websites that can outperform cheaper, low quality websites in the search results. In this guide we’ll break down 7 of the most important … Read more
Securing your website by purchasing and installing an SSL certificate in your hosting server is a great way to secure your website. SSL helps secure your site by encrypting all your visitor’s data. This means nobody can listen to conversations, track activities or steal information. Any page that contains a login or has a contact form needs to … Read more
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