With the technological advancement in the 21st-century, everybody wants to experience the best technology without spending too much of their time and exhausting their busy brains. The same goes for surfing the websites or mobile applications as well where the quick and efficient the website or the mobile application responds, the successful outcomes it obtains. In short, it is about the consumers nowadays! And, when it comes to the mobile application or website user satisfaction, most technology firms turn towards the applications’ User Interface (UI) and User Experience Design (UX). However, most the time people confuse between the terms UI and UX. Therefore, we are here to decode the concept of UI and UX design!
What is UX Development?
User Experience (UX) Development is the procedure of improving the overall experience of the users when they interact with the application or website in order to achieve its objective to provide the maximum customer satisfaction. It keeps customers in mind and creates the basic skeleton of any application. It mainly focuses on wireframing an application and structuring all its components and elements appropriately to create the user flow.
What is UI Development?
The User Interface (UI), on the other hand, is the process of improving the presentation and the interactivity of the web or mobile application. It focuses on the app’s look and interacts with the users. Each screen, page, buttons and other visual elements you see while using an application is the User Interface of that application.
Importance of Using UI and UX Design
The primary goal of any business is to increase its sales and increase the growth of the business. UX/UI Design plays an essential role in achieving this goal. The UX/UI Design of the application improves the user experience and customer satisfaction that ultimately helps increase the number of users of the specific application.
With users having lots of choices and alternatives for the products and/ or services you are offering them, the span of time you get to grab the attention of your users is quite less and you have to hit the bullseye in this short span of time.
The UI and UX Design help to win the consumers’ confidence and make them use your application or website providing them what they are looking for. The number of consumers you are getting on your website / application can measure the success of the great UI and UX.
For a start-up or a small venture, the importance of UI and UX Design becomes even more crucial as the first impression lasts long and using UI and UX designing can make or break the brand recognition.
Key Components of UI/UX Design
There are some core components of UX Design, which are as follows:
- Information Architecture
- Interaction Design
- Visual Design
Information Architecture, also known as the IA, is all about satisfying the business strategies by designing the application’s or the site’s information structure. The major role of the IA is to provide its users an easy navigation no matter which browser they are using. It’s about using the maximum permutations and combinations to provide the best and a top-level navigation menu.
Interaction Design is about creating the conceptual design with which the users interact with the product and/or application. This interaction includes various elements such as aesthetics, colour, font, icons, images, motion, sound, space, graphics etc.
Usability can be referred as the user-friendliness as well. Along with figuring out if the users get the information they want by using the application or visiting the site for the first time and if the application/website is easy to navigate, the usability also comprehends the ways to handle the errors.
Wireframing is about creating a sample of the application to test the features, look and usability of the application before it is actually launched. It is a cheap way to test functionality and evaluate if the application serves the purpose.
Visual design of the application or the website is like defining the company’s brand. Finalizing the visual design can affect the users’ behavior and hence it is the most important component of the UI design. Visual Design is not only about selecting the best images, colors, icons, fonts, but also identifying the appearance of the application impacts the interaction of its users.
Now that you are aware with the UI/UX components, we would like to tell you how this whole procedure actually works.
As you know UI and UX Development, the core components for designing and structuring the application’s front end, not only improve the intractability but also enhances the application’s presentation and usability. However, when it comes to implementing the exciting features in the application, AngularJS and ReactJS is the answer. ReactJS and Angular JS along with Node.js runtime and MongoDB excellence become a powerful and stable framework and help in connecting the UI to the server.
Why is UI/UX Development Essential for Business Growth?
Since UI and UX Development largely focus on the users’ satisfaction and pleasure, it plays an important role in the business’ success. From a business’s point of view, it is essential to emphasise on the users’ satisfaction in order to build the brand value and reputation of the business. With IT being the competitive field, the need of UI UX design service to grab the consumers’ attention and revenue from the company’s products is quite crucial. If the users are surfing your websites or using your applications, it is yours and your UI UX Developers’ responsibility to navigate them to their predetermined target in the most efficient way. Hence, UI and UX Development have become a significant part of today’s web development.