Chances are, it’s one of the most-visited pages on your site. It’s probably also the weakest. Here’s how to fix it. Which page of your website gets the most visitors? If you’re like most businesses, your About Us page is at or near the top of the list. That’s great–unless you treat your About Us … Read more
Launching a website is only half the battle. Now, find out how to get it right. So you finally got around to building a website, but now you’re wondering why it’s not driving the results you’d hoped for. Could it be because you’re falling into one of the four big traps business owners often overlook? … Read more
Improve your website and Consider how your customers are making their decisions. To be a successful company, you need to be able to answer two questions: Why now? And why you? What’s more, you need to appeal to all types of decision makers when answering those questions, and, typically, you need to communicate the answer with something … Read more
Check out five low-cost ways to boost your traffic and visibility on the Web. One of the most perplexing problems when it comes to starting a business: no matter the industry is: how do you get people to visit your new site? Even when you have trendy graphics and great content, you suddenly enter a … Read more
“If it ain’t broke, don’t fix it.” I’m not sure who offered that advice but clearly, they weren’t talking about your website. Spoiler alert: At the rate consumer habits and technology evolve, relying on the same website you designed many moons ago isn’t going to get you the results you need. That shouldn’t come as … Read more
Website speed optimisation starts way before you have an actual website. In 2021, site speed optimisation is a must if you want to build a successful online business. The reason is that site speed affects search engine optimisation (SEO), user experience, bounce rates, and, most importantly, conversion rates. However, a recent study suggests that the average time it takes to fully … Read more
Sales copy matters more than you might think. It’s important to supplement your text with images and video, but words on the page have a powerful impact on what consumers do. A photograph of a smartphone doesn’t tell you its specs. A video about a running shoes can’t attract search traffic without intriguing copy to … Read more
First impressions are everything. You probably spent a lot of time and effort in designing the perfect website to promote your business. But once it grows, what worked when you started might not reflect your business today. Your website is typically the first stop your potential customers take to get an insight into your business … Read more
The internet’s ever-evolving nature means that if you leave your website for any length of time, it’s going to get out of date. It’s simple to keep on top of things with a web maintenance package – here’s everything you need to know. When you’ve spent time, effort and money on a brand new website … Read more
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