Improve your website and Consider how your customers are making their decisions. To be a successful company, you need to be able to answer two questions: Why now? And why you? What’s more, you need to appeal to all types of decision makers when answering those questions, and, typically, you need to communicate the answer with something … Read more
“If it ain’t broke, don’t fix it.” I’m not sure who offered that advice but clearly, they weren’t talking about your website. Spoiler alert: At the rate consumer habits and technology evolve, relying on the same website you designed many moons ago isn’t going to get you the results you need. That shouldn’t come as … Read more
Blogging is more important than ever for your business. It has evolved from the days when only individuals had a blog and used them as a place to express their strong opinions. Today, brands use blogs to grow their businesses and expand their reach. Business websites that use blogs get 67% more leads than those … Read more
Your digital strategy should inspire engagement and action. The purpose of any website comes down to two factors: engaging a person and getting that person to take action. You must create sufficient interest with visitors for them to stay on your page. Failure to engage and get users to take action renders your website purposeless. … Read more
Sales copy matters more than you might think. It’s important to supplement your text with images and video, but words on the page have a powerful impact on what consumers do. A photograph of a smartphone doesn’t tell you its specs. A video about a running shoes can’t attract search traffic without intriguing copy to … Read more
If visitors come to your site and quickly leave, then you have a high bounce rate. Here’s why they might be leaving and how to reduce your bounce rate. Does Your Site Have a High Bounce Rate? One of the largest goals of any digital brand is to get people to visit their site and … Read more
Copy is a large part of branding. So, it cannot be overlooked if you want a cohesive and attractive brand that makes people excited. It forms the foundation of your brand in certain ways, and also plays a big role in how customers will be engaged by it. The overall quality of your brand is largely … Read more
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