The Best Way to Increase User Engagement on Your Website

When setting out to create a successful website, you should always be mindful of user engagement. But what does that mean, exactly? When visitors land on your site, you want them to read your content, interact with your forms, and click-through on your calls-to-action. That’s essentially user engagement in action, but this term goes much … Read more

Your Website’s Most Important Page

Chances are, it’s one of the most-visited pages on your site. It’s probably also the weakest. Here’s how to fix it. Which page of your website gets the most visitors? If you’re like most businesses, your About Us page is at or near the top of the list. That’s great–unless you treat your About Us … Read more

The Reasons Why Your Site Is Actually Preventing Sales

There is no shortage of articles on the internet that will tell you how to drive traffic to your website. You can invest in online advertising, search engine optimisation, influencer marketing, brand building, or one of the other hundreds of traffic generation strategies out there. Getting traffic isn’t the end-all to digital marketing, though. You still need … Read more

How to Make Your Website Appeal to All Types of Decision Makers

Improve your website and Consider how your customers are making their decisions. To be a successful company, you need to be able to answer two questions: Why now? And why you? What’s more, you need to appeal to all types of decision makers when answering those questions, and, typically, you need to communicate the answer with something … Read more

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