What is a user journey? A user journey is a step by step map, usually in the form of a flow chart, of how a customer will navigate your website to achieve their goals. These are used to analyse how customers currently use your website and identify how they could use it in the future. … Read more
Nowadays, online retail is a big piece of the pie that most companies want to excel at. A recent report from the Chamber of Commerce said that, in comparison with the same period last year, there is currently an increase in eCommerce sales of 74.3%. And report from Statista says that ecommerce sales will grow … Read more
Ask a marketer or business owner what they’d like most in the world, and they’ll probably tell you “more customers.” What often comes after customers on a business’ wish list? More traffic to their site. There are many ways you can increase traffic on your website, and in today’s post, we’re going to look at … Read more
Your web-design is a significant determinant on the user experience and the conversion rate. According to a study by Google, the first impression a visitor gets once they land on the site determines how long they are going to stay on the site. If the first impression is unpleasant, it takes less than a couple of … Read more
When setting out to create a successful website, you should always be mindful of user engagement. But what does that mean, exactly? When visitors land on your site, you want them to read your content, interact with your forms, and click-through on your calls-to-action. That’s essentially user engagement in action, but this term goes much … Read more
Your website is a living, breathing entity on the internet. Every update you make to your website once it is “live” on the internet plays a part in its interaction with visitors, customers, and the powerful search engines. However, a static website without updates of any kind may be viewed by search engines as a … Read more
Be honest: Is that Web design as attractive as it was five years ago? Here are key signs it might be time to rebuild. You’ve probably received a decent number of compliments on your website over the years. To be sure, it’s a pretty good one and it’s has served you well. In this post, … Read more
Chances are, it’s one of the most-visited pages on your site. It’s probably also the weakest. Here’s how to fix it. Which page of your website gets the most visitors? If you’re like most businesses, your About Us page is at or near the top of the list. That’s great–unless you treat your About Us … Read more
There is no shortage of articles on the internet that will tell you how to drive traffic to your website. You can invest in online advertising, search engine optimisation, influencer marketing, brand building, or one of the other hundreds of traffic generation strategies out there. Getting traffic isn’t the end-all to digital marketing, though. You still need … Read more
Launching a website is only half the battle. Now, find out how to get it right. So you finally got around to building a website, but now you’re wondering why it’s not driving the results you’d hoped for. Could it be because you’re falling into one of the four big traps business owners often overlook? … Read more
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